Add the ice cream, milk, both vodkas, syrup and food coloring to a large blender. (everything but the club soda)
Blend until smooth and creamy, about 30-40 seconds.
Add additional food coloring, if needed, until your desired shade of red is achieved.
Blend an additional 20 seconds.
pour in the club soda and stir gently (do not re-blend)
Pour into glasses.
Generously garnish with whipped cream.
Sprinkle red sugar crystals all over the whipped cream and top off with a maraschino cherry.
ENJOY!!